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BO100  Branding
2023

Highlighting the democratic legacy of BO100.

The new visual identity for the housing association creates a visual link to the building's history and creation. Emphasizing interactivity, movement, and encouraging creativity, the identity is built around wooden toy blocks. These blocks symbolize the building's initial creation process, where the first tenants designed their own apartments, reflecting the community's collaborative and innovative spirit.
BO100 is a housing association in Malmö. Designed by architecht Ivo Waldhör alongside the building’s first tennants in 1991. BO100 aimed to explore new ways of designing residental living enviorments.

A video showing the scope of the project
Visit the new BO100 website 


Logotype (Standard)
Logotype (Condensed)
Logotype (Emblem)



BO100’s new website features an interactive playground where the user is free to move the toy blocks around freely. Providing the user with an, in essence, incapsulated experience of how BO100 first came to be.









Each time the website is opened the toyblocks are positioned procedually. Providing the user with a near infinite number of different results.




Along with a near infinite amount of variation for BO100's webpage, the identity offers a great variation while using the toy block elements for graphical accents in posters i.e.



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